[Case Study] How We Helped a Fitness Business Generate Revenue with Their Custom-branded Workout & Business Management Apps

In this case study, you will learn…

  • How we delivered custom-branded apps to manage the workout side of the business.
  • How we scaled up workout delivery using automation in the custom apps.
  • How we empowered client retention and engagement quickly through a unified experience from web to apps.
  • How we duplicated the success process with top fitness professionals around the world.

FITNESS PROFESSIONALS WHO TRUST US

CHAMPION PT & PERFORMANCE – GENERATED NEW RECURRING REVENUE THE FIRST MONTH WITH THEIR CUSTOM-BRANDED WORKOUT APPS

Champion PT & Performance knew the opportunity was there to increase training revenue, save their staff time, and provide the best possible workout experience with their own workout app.

But building an app is expensive, takes years to develop, involves a team of expert developers, and, after all, they were a business to help people move, feel, and perform better — not create apps.

They chose Exercise.com’s all-in-one workout software to create a custom-branded workout app to deliver workouts for any training scenario and improve client engagement.

We created over new recurring revenue within the first month of having our custom-branded workout apps.”

– Mike Reinold, Co-Founder, Champion PT & Performance

PJF PERFORMANCE – INCREASED ARR BY DELIVERING WORKOUTS WITH THEIR CUSTOM-BRANDED APPS

PJF started working with Exercise.com after realizing there was a huge opportunity to grow revenue online. But the challenge of building your own workout software is immense, so many things could go wrong so easily.

They opted to work with Exercise.com because of our proven track record building custom-branded apps that just make growing a fitness business easy. The results were great!

With a fully automated workout delivery system, they now confidently send clients through the group workout memberships at scale.

– Paul Fabritz, Founder, PJF Performance and BS, CSCS, NSCA-CPT, ACE, FMS

MBSC – GENERATED ONLINE TRAINING REVENUE BY DELIVERING WORKOUTS

MBSC had over twenty years of experience working with pro-level athletes, but they wanted to grow their business and open up new avenues for revenue growth. They needed a solution to scale online to set up their business for future success.

MBSC decided to start working with Exercise.com to easily deliver workouts online. Exercise.com helped:

• Deliver single workout programs
• Automate workout group memberships
• Engage their clients to boost revenue

The workout software worked, and it was profitable!

“The Exercise.com team is amazing, and their web and mobile workout technology is more than we ever expected! Not only can clients watch exercise video demonstrations, but they can also select alternative exercises, log workouts, and track their performance. All of this is made possible by a high-quality platform and tremendous team.”

– Mike Boyle, Co-Founder, MBSC

DEAN SOMERSET – GENERATED ONLINE COACHING REVENUE WITH HIS CUSTOM-BRANDED APPS

Dean is an experienced exercise physiologist, strength and conditioning specialist, and medical exercise specialist, but he didn’t have any online clients before joining forces with Exercise.com.

He needed real traction online to set up his business for future success and knew he needed custom-branded apps to do this.

Dean chose Exercise.com to build his all-in-one workout software and was ready to make it rain. And it did.

Dean sells individual and group coaching plans and is seeing explosive growth.

Dean’s custom-branded apps are keeping his clients engaged and retained. They can see their successes through logged workouts. And clients are coming back every month for Dean’s workout plans.

“The simple, effective tools help expand and simplify my coaching process.”

– Dean Somerset, Founder, Dean Somerset Training 

MEET THE TEAM

JOEL OHMAN

CEO & CO-FOUNDER
MBA, University of South Florida
MDiv, SEBTS
CERTIFIED FINANCIAL PLANNER™ (CFP®)
5X Serial Entrepreneur
#1 Bestselling Author
Fellowship of Christian Athletes (FCA) Board Member
College Basketball, American Kickboxing, Krav Maga

JOHN GADBOIS

CTO & CO-FOUNDER
MS, Computer Science, Georgia Tech
MBA, University of Connecticut
Pianist
Fluent in Ruby on Rails
Hiking, Running, Weightlifting

JEFF CREWS

CMO
Proven Fitness Business Solution Expert
(Champion PT & Performance $4.5K MRR within the first month)
College Soccer Coach
Youth Soccer Missions Leader
College Soccer, Basketball, Running

JOHN OHMAN

COO/CFO
Accounting Southeastern University
MBA University of South Florida
NSCA-Certified Personal Trainers (NSCA-CPT)
Basketball, Weightlifting

TYLER SPRAUL

DIRECTOR OF UX & HEAD TRAINER
NSCA-Certified Strength and Conditioning Specialist
College Soccer All-American
Soccer Coach
Reading, Learning

JOSH BARNES

MARKETING MANAGER
MS Innovation and Technology, Florida Polytechnic
Aspiring Programmer
Hiking, Traveling, Basketball

SARAH TETA

DIRECTOR OF CLIENT SUCCESS
BA, Communication, University of South Florida
USF Women's Soccer Alumni
Retired Professional Soccer Player
Baking, Hiking, J-E-T-S fan

JACKIE SIMPSON

CLIENT SOLUTIONS EXECUTIVE
MBA, Busines administration and supply chain management
BS, Business, University of South Florida
Professional Soccer Player
USF Women's Soccer Alumni
Bilingual (Spanish)

BEN CLUM

SOFTWARE ENGINEER
BS Computer Science, Bob Jones University
Full Stack Developer
Ruby on Rails
Ember
Soccer, Biking

MATHEW B. SIMS

EDITOR-IN-CHIEF
BA, English
Graduate Studies in Theology
Published Author, Editor, & Contributor
SEO Student
Foodie, Reading, Hiking, Travel
Boston Sports

BRITTANY MANCUSO

ASSOCIATE EDITOR
BA, Creative Writing, Florida State University
Published Author
Content Creator
Aspiring CPT
Weightlifting, Hiking, Biking, Yoga, & Cats

SCHIMRI YOYO

TEAM WRITER
Licensed Insurance Agent
Financial Advisor
MEd, Special Education and Training
MA, Creative Writing
Villanova Men’s Basketball and Big East Examiner
Fluent, French Creole (Haitian Kreyól)

JAMES TAYLOR

TEAM WRITER
BA, Communication and Media Studies
Published Author
SEO Student
MMA Fighter, Group and Personal Trainer
Lettered in Varsity Football and Tennis and Assistant Football Coach
Clothing Designer
DJ for ESPN Radio Marietta
Reading and Anime

MELISSA MORRIS

TEAM WRITER
EdD, Educational Leadership, University of Missouri
MS, Exercise Science, Middle Tennessee State University
BS, Exercise Science, Southeast Missouri State University
ACSM Certified Exercise Physiologist
Certified Sports Nutritionist from the ISSN
Reading, Mizzou, St. Louis sports, Orangetheory obsessed

COLTON TESSENER

TEAM WRITER

Gym Owner, Arise Athletics
Small Business of the Year by the Knightdale Chamber of Commerce
Strength & Conditioning Coach
BS, Exercise Science

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