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[Case Study] How We Helped a Fitness Business Generate Over $60k in 12 Months with Their Custom-branded Workout & Business Management Apps

In this case study, you will learn…

  • How we delivered custom-branded apps to manage the workout side of the business.
  • How we scaled up workout delivery using automation in the custom apps.
  • How we empowered client retention and engagement quickly through a unified experience from web to apps.
  • How we duplicated the success process with top fitness professionals around the world.

FITNESS PROFESSIONALS WHO TRUST US

CHAMPION PT & PERFORMANCE – $4.5K IN NEW RECURRING REVENUE THE FIRST MONTH WITH THEIR CUSTOM-BRANDED WORKOUT APPS

Champion PT & Performance knew the opportunity was there to increase training revenue, save their staff time, and provide the best possible workout experience with their own workout app.

But building an app is expensive, takes years to develop, involves a team of expert developers, and, after all, they were a business to help people move, feel, and perform better — not create apps.

They chose Exercise.com’s all-in-one workout software to create a custom-branded workout app to deliver workouts for any training scenario and improve client engagement.

We created over $4,500 in new recurring revenue within the first month of having our custom-branded workout apps.”

– Mike Reinold, Co-Founder, Champion PT & Performance

PJF PERFORMANCE – ZERO TO $220K IN ARR BY DELIVERING WORKOUTS WITH THEIR CUSTOM-BRANDED APPS

PJF started working with Exercise.com after realizing there was a huge opportunity to grow revenue online. But the challenge of building your own workout software is immense, so many things could go wrong so easily.

They opted to work with Exercise.com because of our proven track record building custom-branded apps that just make growing a fitness business easy. The results were great:

• Monthly recurring revenue online went from $0 to $60K in just two weeks
• Annual recurring revenue online went from $0 to $220K
• Group memberships went from 0 to over 730

With a fully automated workout delivery system, they now confidently send clients through the group workout memberships at scale.

“I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community.”

– Paul Fabritz, Founder, PJF Performance and BS, CSCS, NSCA-CPT, ACE, FMS

MBSC – ZERO TO $66.5K IN ONLINE TRAINING REVENUE BY DELIVERING WORKOUTS

MBSC had over twenty years of experience working with pro-level athletes, but they wanted to grow their business and open up new avenues for revenue growth. They needed a solution to scale online to set up their business for future success.

MBSC decided to start working with Exercise.com to easily deliver workouts online. Exercise.com helped:

• Deliver single workout programs
• Automate workout group memberships
• Engage their clients to boost revenue

Within 12 months, MBSC had over 700 clients and counting and are now pumping along at over $66.5K in online training. The workout software worked, and it was profitable!

“The Exercise.com team is amazing, and their web and mobile workout technology is more than we ever expected! Not only can clients watch exercise video demonstrations, but they can also select alternative exercises, log workouts, and track their performance. All of this is made possible by a high-quality platform and tremendous team.”

– Mike Boyle, Co-Founder, MBSC

DEAN SOMERSET – ZERO TO $181K IN ONLINE COACHING REVENUE WITH HIS CUSTOM-BRANDED APPS

Dean is an experienced exercise physiologist, strength and conditioning specialist, and medical exercise specialist, but he didn’t have any online clients before joining forces with Exercise.com.

He needed real traction online to set up his business for future success and knew he needed custom-branded apps to do this.

Dean chose Exercise.com to build his all-in-one workout software and was ready to make it rain. And it did.

Dean sells individual and group coaching plans and is seeing explosive growth. The results were incredible! He has generated over $181k in online coaching revenue.

Plus, Dean’s average revenue per client is over $700. His custom-branded apps are keeping his clients engaged and retained. They can see their successes through logged workouts. And clients are coming back every month for Dean’s workout plans.

“The simple, effective tools help expand and simplify my coaching process.”

– Dean Somerset, Founder, Dean Somerset Training 

THE TEAM

Joel Ohman

Joel Ohman

CEO & Co-Founder of Exercise.com

MBA, University of South Florida

MDiv, SEBTS

CERTIFIED FINANCIAL PLANNER™ (CFP®)

5X Serial Entrepreneur

#1 Bestselling Author

Fellowship of Christian Athletes (FCA) Board Member

College Basketball, American Kickboxing, Krav Maga

John Gadbois

John Gadbois

CTO & Co-Founder of Exercise.com

MS Computer Science, Georgia Tech

MBA, University of Connecticut

Concert Pianist

Fluent in French, English, & Ruby on Rails

Hiking, Running, Weightlifting

Jeff Crews

Jeff Crews

CMO of Exercise.com

Proven Fitness Business Solution Expert
(Champion PT & Performance $4.5K MRR within the first month)

College Soccer Coach

Youth Soccer Missions Leader

College Soccer, Basketball, Running

Exercise.com

113 Cherry St #37960

SeattleWA 98104
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