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In partnership with Pat Rigsby, Exercise.com is giving you a FREE entrepreneurship book focusing on the fitness business. Pat has helped many established fitness professionals define their goals and grow their businesses!


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Complete the form and options to receive a physical copy.
About the books
The Ideal Business Formula: How to Build Your Ideal Business Around Your Ideal Life
“Pat Rigsby asked himself one vital question: What is business success for me? Because feeling like his business owned him, instead of the other way around, certainly was not part of his definition of success. He vowed to make a change and, after much research, Pat Rigsby’s IDEAL business was formed. He created a business based on his life goals, which transformed his life into something that was ideal for him and his family. Now, he’s sharing everything he’s learned to help you do the same.”
Read more about this book on Goodreads
The Fitness Entrepreneur’s Handbook
“You are passionate about fitness and performance and you want to create a business that allows you to work in a field you are excited about and enjoy while also achieving your financial and lifestyle goals. But if you’re like most fitness entrepreneurs, you don’t know how to get there.
Read more about this book on Goodreads
“If you’re looking to build a business that is rewarding in every way, Pat is the man that can help you. He’ll give you a proven formula for personal and professional success.”
~ Lewis Howes, New York Times Best-selling Author®
See What Fitness Professionals Are Saying About Pat And His Books!
“Starting a business is challenging. Managing growth of that business is even more challenging. Establishing the lifestyle that you want that actually includes that business is nearly impossible. If there’s anyone who can show you how, it’s Pat Rigsby – and that’s why this book [The IDEAL Business Formula] is a must read. As you read it you’ll find yourself nodding your head and asking ‘Why didn’t I think of that?’”
Eric Cressey“This book [The IDEAL Business Formula] is a MUST for anyone who wants a more fulfilling business. If you want to enjoy your business more and create more IMPACT in the universe, Pat gives you the blueprint with his Ideal Business Formula book. Definitely a MUST read for any fitness or wellness professional looking for more business development and personal growth.”
Todd Durkin“Pat Rigsby is the perfect mentor for entrepreneurs. He’s not only very successful, but he’s achieved that success both the wrong way — suffering from overworking, stress, and burnout — and a more sustainable approach with more balance. The Ideal Business Formula is a blueprint for a better approach to business — and life.”
Adam Bornstein“Pat Rigsby has one of the best minds for business, merging the often challenging concepts of business design, effective marketing, and strategic long-term planning. His new book [The IDEAL Business Formula] takes that a step further. Many entrepreneurs are stuck in the day to day treading water and hoping for that one magical day where it all pays off. The Ideal Business Formula helps put you in a position to succeed by assuring you are thinking in both the short and long term. This is something that doesn’t come naturally for most people. I am fortunate to have worked with Pat throughout the many stages of my personal online business as well as my brick and mortar gym. His mentorship has helped me build my ideal life and business.”
Mike ReinoldAbout the author
