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In partnership with Pat Rigsby, Exercise.com is giving you a FREE entrepreneurship book focusing on the fitness business. Pat has helped many established fitness professionals define their goals and grow their businesses!

About the books

The Ideal Business Formula: How to Build Your Ideal Business Around Your Ideal Life

“Pat Rigsby asked himself one vital question: What is business success for me? Because feeling like his business owned him, instead of the other way around, certainly was not part of his definition of success. He vowed to make a change and, after much research, Pat Rigsby’s IDEAL business was formed. He created a business based on his life goals, which transformed his life into something that was ideal for him and his family. Now, he’s sharing everything he’s learned to help you do the same.”

E Read more about this book on Goodreads

The Fitness Entrepreneur’s Handbook

“You are passionate about fitness and performance and you want to create a business that allows you to work in a field you are excited about and enjoy while also achieving your financial and lifestyle goals. But if you’re like most fitness entrepreneurs, you don’t know how to get there.

E Read more about this book on Goodreads

“If you’re looking to build a business that is rewarding in every way, Pat is the man that can help you. He’ll give you a proven formula for personal and professional success.”
~ Lewis Howes, New York Times Best-selling Author®

See What Fitness Professionals Are Saying About Pat And His Books!

“Starting a business is challenging. Managing growth of that business is even more challenging. Establishing the lifestyle that you want that actually includes that business is nearly impossible. If there’s anyone who can show you how, it’s Pat Rigsby – and that’s why this book [The IDEAL Business Formula] is a must read. As you read it you’ll find yourself nodding your head and asking ‘Why didn’t I think of that?’”

Eric Cressey

Founder, Cressey Training Systems

“This book [The IDEAL Business Formula] is a MUST for anyone who wants a more fulfilling business. If you want to enjoy your business more and create more IMPACT in the universe, Pat gives you the blueprint with his Ideal Business Formula book. Definitely a MUST read for any fitness or wellness professional looking for more business development and personal growth.”

Todd Durkin

Author, The WOW BOOK & The IMPACT Body Plan Trainer, NBC STRONG, PJF Performance

“Pat Rigsby is the perfect mentor for entrepreneurs. He’s not only very successful, but he’s achieved that success both the wrong way — suffering from overworking, stress, and burnout — and a more sustainable approach with more balance. The Ideal Business Formula is a blueprint for a better approach to business — and life.”

Adam Bornstein

Owner, Born Fitness, New York Times bestselling author

“Pat Rigsby has one of the best minds for business, merging the often challenging concepts of business design, effective marketing, and strategic long-term planning. His new book [The IDEAL Business Formula] takes that a step further. Many entrepreneurs are stuck in the day to day treading water and hoping for that one magical day where it all pays off. The Ideal Business Formula helps put you in a position to succeed by assuring you are thinking in both the short and long term. This is something that doesn’t come naturally for most people. I am fortunate to have worked with Pat throughout the many stages of my personal online business as well as my brick and mortar gym. His mentorship has helped me build my ideal life and business.”

Mike Reinold

Champion Physical Therapy and Performance

About the author

In the past decade Pat Rigsby has built over 25 businesses as a CEO and Co-Owner, with five becoming million dollar or multi-million dollar ventures. Two of those businesses, Athletic Revolution and Fitness Revolution, have been multiple time winners on the Entrepreneur Franchise 500 with each being the #1 franchise for its respective market. Another business, Fitness Consulting Group, was a multiple time honoree on the Inc. 5000, placing as high as #580 on the list of fastest growing businesses in the U.S. He’s also been a Best-Selling Author 14 times over, has presented in front of thousands of entrepreneurs, and has been featured in Entrepreneur, Forbes, Men’s Health, USA Today and on hundreds of other media outlets.

If you’d like to see how you might be able to work together with Pat, you can reach him here.

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